case study

Representing the Most Coveted Properties in Marin & San Francisco

Outpost Sets Record Highest Price Per Square Foot in Mill Valley

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101 Upper Road, Ross

These days people are spending so much time on their mobile devices for news, work entertainment, connection and inspiration. To cut through the clutter, the messaging has to be impactful and immediately capture the audience’s attention. The stylish design details at 101 Upper Road in Ross, made waves through a targeted social media campaign that resulted in multiple offers and a sales price of $500,000 over asking. Our pre-market social campaign led to 2 of 3 offers being generated from Instagram. 

The eye-catching look of this modern | country property and our strategically phased marketing targeting buyers from San Francisco, were the perfect combination.

Listing Price $6,995,000
Sold Price $7,550,000

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216-218 Corte Madera, Mill Valley


Tasked with selling perhaps the single most enchanting and inspiring property in all of Mill Valley, Outpost procured an audience of influential buyers that would truly appreciate its perfection. Through a subtle but highly targeted off-market campaign, Radhi and Scott tapped into their exclusive networks to find the ideal buyer for this iconic estate. The results were multiple offers and a record-breaking $2,313 a square foot, the highest recorded price per square foot ever paid for a home in Mill Valley.


Listed $8,500,000
Sold $11,000,000 
Sold Exclusively Off-Market $2,313 sq ft.

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2742- 2744 Baker Street, San Francisco

We are proud to have several long term relationships with some of San Francisco’s premiere developers. 2742 Baker is the 5th project we have marketed and sold for Adamas Builders, a high end luxury property developer, known for their quality construction and signature modern design. Our knowledge of the construction process and our ability to articulate the aesthetic behind the design choices for finishes has helped us achieve some incredible results for these clients. Great design along with floor plan configuration and flow are integral parts of the overall experience of a masterfully crafted home. We help buyers understand how this harmony between comfort and style is achieved through the selection of the right materials which is what makes these properties special and worthy of premium prices.

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63 Hilarita Avenue, Mill Valley


Outpost has a longstanding history of selling signature homes by the Bay Area’s most celebrated architects, developers and designers. When renowned Mill Valley architect, Kelly Haegglund, decided to sell her own home she enlisted Outpost to present it to the market. With its inspiring architecture and flawless design details, Radhi and Scott knew this home would appeal to a younger audience, so they curated a hip look and vibe with intentional staging, accessories and lighting to invoke a lifestyle experience. An expansive marketing campaign, including national exposure with an editorial piece in the New York Times, led to an all-cash buyer, quick close and over the asking sales price. Knowing your audience is the key to tailoring your message to make the most impact.

Listed $3,995,000
Sold $4,200,000
$1,643 sq ft.

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175 Hillside Avenue, Mill Valley


175 Hillside is one of Mill Valley’s original estates situated on nearly a half acre, close to town with stunning views. The exciting proposition in listing this grande dame was how to transform the home for modern living and how to present it to the next generation of buyers. Radhi, Scott and the team strategically upgraded the home to make it fresh and contemporary. They developed a compelling social media marketing strategy that generated a lot of buzz among agents and buyers. The response was a culmination of motivated buyers that competed to claim this spectacular property. 

Listed $5,500,000
Sold $6,675,000 
6 Offers
$1,816 sq ft.

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5 Morning Sun Avenue, Mill Valley


A lovely, but outdated home with amazing outdoor space begged the question: Sell the property AS IS or remodel and sell for a premium? After analysing the data, Outpost recommended that transforming the property would provide the highest sales price. Radhi, Scott and the team got to work and added new hardwood flooring, new carpeting, painted the interior and exterior of the home, added new contemporary light fixtures, new bathroom vanities, new kitchen countertops, and put in new lawns and plants to complete the turn-key package. The result was a frenzy of buyers from San Francisco and Marin competing to call 5 Morning Sun home. We appreciate our clients trusting Outpost to execute our vision to maximize the return on their investment.

Listed $2,395,000
Sold $3,065,000
$1,527 sq ft. 

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Marin County + San Francisco

Representing the most coveted properties in Marin with extraordinary results. Our signature style resonates with buyers resulting in record breaking sale prices. We curate each listing to appeal to our target audience so we can negotiate the highest possible price.