SOLD FOR $2.5 MILLION OVER THE ASKING PRICE
Tasked with selling perhaps the single most enchanting and inspiring property in all of Mill Valley, Outpost procured an audience of influential buyers that would truly appreciate its perfection. Through a subtle but highly targeted off-market campaign, Radhi and Scott tapped into their exclusive networks to find the ideal buyer for this iconic estate. The results were multiple offers and a record-breaking $2,313 a square foot, the highest recorded price per square foot ever paid for a home in Mill Valley.
Sold Exclusively Off-Market $2,313 sq ft.
SOLD FOR 1 MILLION DOLLARS OVER THE ASKING PRICE
175 Hillside is one of Mill Valley’s original estates situated on nearly a half acre, close to town with stunning views. The exciting proposition in listing this grande dame was how to transform the home for modern living and how to present it to the next generation of buyers. Radhi, Scott and the team strategically upgraded the home to make it fresh and contemporary. They developed a compelling social media marketing strategy that generated a lot of buzz among agents and buyers. The response was a culmination of motivated buyers that competed to claim this spectacular property.
$1,816 sq ft.
ORIGINAL SYCAMORE PARK MODERN FARMHOUSE
FEATURED IN THE NEW YORK TIMES
Outpost has a longstanding history of selling signature homes by the Bay Area’s most celebrated architects, developers and designers. When renowned Mill Valley architect, Kelly Haegglund, decided to sell her own home she enlisted Outpost to present it to the market. With its inspiring architecture and flawless design details, Radhi and Scott knew this home would appeal to a younger audience, so they curated a hip look and vibe with intentional staging, accessories and lighting to invoke a lifestyle experience. An expansive marketing campaign, including national exposure with an editorial piece in the New York Times, led to an all-cash buyer, quick close and over the asking sales price. Knowing your audience is the key to tailoring your message to make the most impact.
$1,643 sq ft.
20 OFFERS - $600,000+ OVER THE ASKING PRICE
A lovely, but outdated home with amazing outdoor space begged the question: Sell the property AS IS or remodel and sell for a premium? After analysing the data, Outpost recommended that transforming the property would provide the highest sales price. Radhi, Scott and the team got to work and added new hardwood flooring, new carpeting, painted the interior and exterior of the home, added new contemporary light fixtures, new bathroom vanities, new kitchen countertops, and put in new lawns and plants to complete the turn-key package. The result was a frenzy of buyers from San Francisco and Marin competing to call 5 Morning Sun home. We appreciate our clients trusting Outpost to execute our vision to maximize the return on their investment.
$1,816 sq ft.
These days people are spending so much time on their mobile devices for news, work entertainment, connection and inspiration. To cut through the clutter, the messaging has to be impactful and immediately capture the audience’s attention. The stylish design details at 101 Upper Road in Ross, made waves through a targeted social media campaign that resulted in multiple offers and a sales price of $500,000 over asking. Our pre-market social campaign led to 2 of 3 offers being generated from Instagram.
The eye-catching look of this modern | country property and our strategically phased marketing targeting buyers from San Francisco, were the perfect combination.
Listing Price $6,995,000
Sold Price $7,550,000