Shortly after purchasing this quintessential San Francisco home our client had some unexpected life changes and wanted to sell the property immediately. However, he had already begun a major remodel and the entire house had been completely demolished down to the studs. So the challenge was how do we market a high end luxury residence that is basically just a shell of its former self? Our team compiled a comprehensive marketing package with a complete set of drawings for the remodel with floor plans and finishes so that buyers could see what the finished product would look like. We reached out to the buyers that we had competed against when we won the property in a multiple bid situation and we sold it to one of those buyers for more than our client had originally bought it for. Our client was able to walk away from this project unscathed and pursue new opportunities that were more in line with his new life goals.